MANDARINA DUCK
Concept for renewal of shop’s image
2008


MANDARINA DUCK – the renown brand since thirty years present and, nowadays, well-established on the market of bags and accessories production – aims at a clientele young and cosmopolitan, open minded, attentive to new products, always on the move, whether that means travelling thousands of miles or simply going from A to B in the city.
And on the idea of evoking the dream of travelling was in fact based the briefing of this project of renewal of the brand’s shops in the world; a renewal that should coincide with the strong increment of production given by Mandarina to its leisure devoted products.
Among all different possible ways of travelling (adventure, cruise, work…) the chosen option was to put on stage the metropolitan kind of journey, which – by plain, train or speedway - takes us around the big cities of the world...

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